Seriously flawed standards
Now, on a serious note.
I happened upon a writer on Twitter and Facebook:
Dakota Willink
Her Twitter introduction: “Amazon Int’l Bestselling Romance Author | Survived my 1st publishing with coffee & wine | Music Lover | Star Wars Geek Since Birth.”
She explains how non-writers are scamming the system at Amazon
and
graciously allowed me to reprint (aka copy/paste) her post.
<_><_><_>
I need to tell a story – it’s going to be a long one, so settle in if you’re interested in hearing it.
I began writing my first book in 2013. I self-published it on December 27, 2015. I was new to the business and I literally knew nothing. I made my own cover, which I’m embarrassed of now. But hey – I was brand spanking new and was learning as I went. And yes, there were typos galore in this first book. My January 2016 sales raked in a whopping $1500. I was shocked! After all, I was a nobody – a brand new author who nobody had heard of and I made $1500 in my first month!
I charged $5.99 per ebook for my debut title (Heart of Stone) and it was enrolled in KU. Looking at the sales, I thought I really had something going. My husband convinced me to quit my day job and do the author gig full time. Please note…I didn’t say “writing” full-time. Being an author comes with a ton of administrative tasks – setting up and maintaining a website, managing social media, searching for advertising opportunities, sending out newsletters, and every other possible thing to help keep you relevant in this business. Only a fraction of time is spent actually writing.
My second book published a year later (Stepping Stone). It was a continuation from the first book, which would eventually become The Stone Series. Since I initially published, I’d learned a lot. I set up a pre-order for book 2, I planned a release party, and everything was going well. I was still a “nobody” in the grand scheme of things, but I managed to get 839 pre-sales at $5.99 a pop. Great! Things were going well, so I hired a PA to hopefully help me with the busy work so I could write more. She didn’t last very long, but it was a learning experience. Eventually, I brought on two other PA’s who are still with me to this day – they are amazing! At this point in my new writing career, life was good.
Set In Stone was the 3rd book in The Stone Series. I published that in January of 2018, a little more than a year after book 2. My pre-orders were through the roof, I managed to snag one of the coveted Book Bub featured spots and came close to hitting USA today. If I thought life was good before, it was definitely looking even better now! I was so grateful because I knew I was doing better than the average indie author. I wasn’t sure if it was my marketing/business background that was aiding my success or if it was solely because of my writing. It may have been a little of both. To me, I was just appreciative for the small measure of success I had achieved.
But then, something changed…
$0.99 price points were literally everywhere. The market was flooded with authors like RR Banks, Cassandra Dee, or Mia Ford. The list was endless. They were at the top of the charts, beating traditionally published, well known New York Times bestselling authors like Maya Banks and Nora Roberts. The book covers almost all looked the same, each one boasting bare chests and abs or scantily clothed women and messy script-like fonts. None of these authors had pictures of themselves anywhere, but pretty logos where a profile pic should be. They didn’t attend book signings. They were spending tens of thousands of dollars on marketing, and regularly achieving the Amazon All-star bonus, bumping legitimate authors from attaining it. Their books all followed themes, such as Daddy, Virgin, Seals, Sold, Wanted. But the thing that was most puzzling was the content of the books – these books were very poorly written. They were shorter in length too, averaging 30-60k words. They were also miscategorized on Amazon.
Naturally, other authors and publishers began to get curious about these rising all-stars. It didn’t take long to discover that these “authors” were Amazon scammers. Many of them were men who lived in India or the Philippines, and published under a female pen name. These scammers worked the system multiple ways. Some “stuffed” ebook content to artificially inflate page reads on Amazon, which in turn boosted their ranking and visibility on Amazon. Typically, they released a book every 3-5 weeks. Most weren’t authors at all, but hired ghostwriters to fill their catalogue. While I don’t have an issue with ghostwriters, I do have an issue with someone owning success when they never even wrote the synopsis.
Because of these people, the world of indie publishing completely changed. More people began to see the book world as a business opportunity and nothing more. The craft, the art, and the time perfecting written words was beginning to get lost. Buying and selling recycled ghostwritten manuscripts became common place – I have actual proof of this happening (if you’re an author who does this and are or were in the infamous Chance Carter Ryver Bookclicker chat, you might want to block me from your Facebook now because I have no issue calling you out and posting proof…I’ve truly had enough of the scams). Perhaps to some people, they aren’t scammers. After all – hiring a ghostwriter, advertising, and selling content (even if they didn’t write it) is actually perfectly legal. Pulling stale books off Amazon and selling the manuscripts to others to use, repackage, and republish is also perfectly legal (whether this is a violation of Amazon’s TOS is unknown to me). In my opinion, the way this practice is flooding the market is tainting the publishing industry and ruining it for those who ACTUALLY WRITE WORDS.
Unfortunately, real authors began to see the uptick in $0.99 price points and the stellar Amazon rankings that came with it. They began to think they’d rather sell 10 ebooks at $0.99 than 1 eBook at $2.99. More and more LEGITIMATE authors and publishers began to change their covers to include sexy abs and priced their books at $0.99. Many readers now expect a $0.99 price point and won’t ever pay more for a book.
This eventually became the norm, especially in indie publishing. If you go on Amazon right now, you’ll find a sea of covers that are practically identical. I have no issues with abs – I love them as much as the next hot-blooded female. The problem is that many authors now feel they HAVE to have abs in order to sell.
In the meantime, I’m sitting back watching it all – watching how scammers/non-authors changed the rules of publishing and manipulated the entire book world in a matter of a few short years.
The thing is, real authors aren’t helping each other by falling in line with a precedent set by these people. We are only ADDING to the problem when we do this. The best advice I ever received was from Sylvia Day – she told me to never cheapen my work and that my time and effort was worth more than $0.99. Okay, great…easily said by someone as big as her, but let me break this down mathematically for you.
Remember how I mentioned my pre-sales? Let’s take my second book, Stepping Stone, and use it as an example.
839 pre-sales x $5.99 = $5025.61
Subtract Amazon’s cut of 30%, and I actually saw about $3518.
This book took me one year to write.
Divide $3518 by 52 weeks in a year = $67.65 per week/$9.66 per DAY.
Considering that…how many people do you know who can afford to work for less than $10 per day?
Now, let’s take the author who charges $0.99 per book because that seems to be the new industry norm…
839 pre-sales x $0.99 = $830.61
Subtract Amazons cut of 70% (since all books priced under $2.98 only receive a 30% royalty), the author would only receive $249.
Divide that by 52 weeks in a year = $4.79 per week/$0.68 per DAY.
Considering that…how many people do you know who can afford to work for less than ONE DOLLAR per day?
Yes, backlists matter. That adds to the income, but only if an author has a decent sized backlist. Also keep in mind, most indies don’t have pre-sales totaling 839. During the entire release week, most are lucky to crack 200 total sales. Now think about advertising, editor and cover design costs, Facebook takeover giveaways, the general costs of doing business (website and domain charges, the purchasing of ISBN’s and registering copyrights, etc…). Then there are the reviewers who think nothing about shredding an author in a review, yet mark it as DNF. It’s no wonder why most indie’s struggle to stay afloat.
So…to the people who say they can’t afford to spend more than $0.99 on an ebook or email authors to ask them for free books – please stop. If we CHOOSE to run a sale or offer a book for free, that’s one thing. But please don’t expect it. Authors know you have to eat, but authors also have to eat. Five years ago (a.k.a. the Golden Years), it was rare to find an ebook priced under $2.99. Now, it’s the norm and authors actually get criticized for charging too much.
Now…let’s move on to production time. Scammers influenced this too. I remember waiting 2 years for a Harry Potter book to come out. Nowadays, people are so trained to getting a book every six weeks, the pressure is on legitimate authors to turn out books faster. So…what do you get? Rushed work. If you thought an author who produced a book once every three months was good, imagine how good that book could be if the author had 6 months to write and perfect it.
Speaking of Harry Potter… how many waited until the ENTIRE series was out before picking it up? Personally, I don’t know anyone who did. Yet, all I see now on Facebook are comments from people saying they are “waiting until all books are out”. When and why did that mindset change? I’m just going to throw this out there for the sake of putting things in perspective. My recent release, Cadence Untouched fell completely flat – despite the fact I spent the same amount on advertising and followed the same strategy from a year before when I came close to USA Today. Sooooooo many people said they were waiting for book 2 to come out. Fine, great. However, if I didn’t already have Cadence Defined (book 2) completed, I probably wouldn’t have finished the duet – the sales just weren’t there for me to justify it. Authors are generally their own worst critic. Poor new release sales are almost worse than bad reviews. They make us second guess literally EVERYTHING we are doing. So, if you’re waiting for an entire series to be out before you buy, the author just might not give you the conclusion because they think there isn’t an interest.
Do I dare bring up Amazon’s role in all of this? Oh, where to begin with the retail giant that got its start because of authors…
While they’ve cracked down on some of the scammers (by removing authors such as Chance Carter, Julianna Connors, Sierra Sparks, Amy Brent, and Cassandra Dee), many are still running rampant. Just take the recent situation with Christiane Serruya as an example. Amazon also has its own romance publishing label. I just recently started paying attention to it. The books they publish get better Amazon visibility in general, effectively forcing all other authors to spend more on Amazon AMS ads just to be seen. Then there’s the issue with what Amazon is doing on Audible. They’re driving all attention to the Audible Studios audiobooks. For the authors who paid thousands for their narrators out of pocket, we’re kind of SOL in that department since there’s no way to get paid advertising space over there.
The pressure to sell is ridiculous. I made a post a few weeks ago about an author who’s posting bogus “mega” giveaways to gain traction and visibility on Facebook. I honestly think she’s doing this because she’s folding under the pressure. So many are turning to unethical practices just to keep up, while authors who follow the rules are getting lost in the publishing abyss.
So….readers, if you want to help an author…
– BUY their book. Don’t ask them to gift it for free.
– EXPECT and be WILLING to PAY more than $0.99… after all, prior to 2012, you probably paid a small fortune for paperbacks at Borders or B&N. It shouldn’t be any different now, but it is.
– If you can’t buy the books, consider the library – yes, you can “check out” ebooks at the library and authors still get paid (we do get paid less, but it’s something at least).
– WRITE A REVIEW – one sentence is all you need to do. It helps an author’s visibility on Amazon.
– Do not wait to buy a book until the whole series is out.
– Try something new. If you’re bored with “the same old stories”, maybe don’t buy the “same old cover” just because it’s priced cheap. Remember, sometimes you get what you pay for.
And to my author friends…
– In the words of Sylvia Day… “Don’t feed the beast.” Do not cheapen your effort, your time, and your work by charging $0.99.
– Newsletters – if you are sending them daily, it’s no wonder why click rates and open rates are down across the board. Many scammers send daily, sometimes more than once a day. Flooding a reader’s inbox is just plain annoying. Eventually, we all get ignored because of this… I miss the days when opening an author’s newsletter was fun. I’m sure readers share the same sentiments.
– AND FOR THE LOVE OF ALL THAT’S HOLY, stop placing high bids on AMS ads – we only hurt each other when we do it. WE are our own worst enemy. The more you bid this time, the more you’ll have to bid next time. It’s an unending cycle that only Amazon benefits from. The scammers and the cheaters set this precedent – don’t exacerbate the problem. A keyword list I used a year ago had an average bid of $0.15 – 0.25 per click. That exact same list now suggests I pay $1.00 – 1.40 per click.
As for me and where I stand in the middle of all this mess… I’ve spent a good portion of my time over the past two months thinking about whether or not I should just walk away from writing all together. I work an average of 14-16 hours a day, 7 days a week. Currently, because of what I feel like I’m up against (scammers, $0.99 price points, a market saturated with ghostwritten work, the Amazon giant, etc), I’m reevaluating my entire career path.
My family is suffering because both my husband and I work VERY long days. While he has something to show for it, I’ve definitely been falling short as of late. Work-life balance has fallen to the wayside. I feel tired, beat down, and exhausted from the constant uphill battle. An authors life isn’t glamorous. I’m not saying any of this for sympathy or to make you run out and buy my book – not at all. I’m saying that, based on several conversations I’ve had with other authors (both indie and NYT bestsellers), we are all under the same pressures and feeling similar things. Many solid writers are reevaluating whether or not this is all worth it. The deck has seemed awfully stacked as of late. It doesn’t matter if you are a big or small author – we are all being hit hard right now.
It’s up to legitimate authors to set a NEW standard.
This makes a lot of sense. I got a ton of freebie romances from Amazon during some Prime spree and they SUCK. They’re all by unknowns (your writers didn’t ring a bell ~ I’d have to go check), and very repetitious. Not like the regular romances for six bucks I grab on impulse at Target. You get what you pay for! I feel Amazon quality is declining in general and this is one more example. If you don’t buy a specific brand of vitamins or whatever, you end up with some weird house brand promoted by Amazon, and it’s usually shitty. Their clothes are now all crap as well. Oh, and when I checked out their $7000 writing contest, it was on Amazon India and flooded with Indian entrants. Odd!
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Most authors want readers to be happy. Once this scam is out in the open, they’ll find another way to bleed money from us. But, for now, it’s enough that one person has had their question answered: Why the romance books you buy at Amazon have sucked lately.
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Very informative. As an used to be able to be a reader that has been forced by poor eyesight to use an audible format or do without. It all becomes difficult for the reader as well. What is left out here is the information from my sis-in-law about the editing she has to pay for (that many times is not being done or not in a timely manner), covers, etc. There is a lot of administrative work/costs that is only mentioned in passing. All of it takes the “want” or “dream” out of it. I truly wish it hadn’t come to this sad state of affairs.
I wish to point out as well that although the authors are being hurt by this …. READERS are as well. What work of substance will we read when the good authors are no longer giving us quality works.
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That’s one of the reasons for sharing — readers might not be aware that they are getting scammed, too.
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Thank you, thank you, thank you for sharing this.
So many things resonated with me and I am getting ready to write a month of blog posts about a book I wrote (with 8 other authors) and this post with Dakota Willink’s article will connect to one post! She writes well and this problem is serious – it does not apply necessarily to the self-help genre I am in but some of this is universal –
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We deeply appreciate sharing. Thanks for seeing the importance of this issue.
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😊
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As disheartening as this post feels, it is vital knowledge for all writers and I deeply appreciate Willink for writing it — and you for sharing it.
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Thanks for your kind words. I agree, it is disheartening but important for people to know.
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Reblogged this on Chris The Story Reading Ape's Blog and commented:
AUTHORS – You need to read this article over at Joelle’s blog 😎
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Thanks for sharing.
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Reblogged this on adaratrosclair.
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Thanks for sharing
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You’re most welcome. 🙂
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Reblogged this on Susan A. Royal.
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We appreciate the reblog. The more people who know, the more likely Amazon will take the problem seriously.
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Reblogged this on lucinda E Clarke and commented:
The very sad truth.
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Thanks for reblogging.
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Re’blogged this post. Wish all writers would decide to act together eg set a minimum price and stick to it. I’ve actually seen posts on FB where readers have said they are not prepared to pay for books, but wait for them to be offered free.
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Most Indie Authors to pay for editing, like I do, and for other services. People who want free books need to ask if they want to work at their job for free.
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Reblogged this on Phoenix Rainez and commented:
An excellent post revealing home truths about an author’s daily struggle
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Thanks for reblogging.
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Reblogged this on TheKingsKidChronicles and commented:
Timely news for indie authors. This is a lengthy post but worth the read if you’re a beginning self-published author, or considering self-publishing. Reblogged from https://rantingalong.blog/
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Thanks for reblogging and helping to spread Dakota’s insights.
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Thank you for this post. I am one of those legitimate authors who thought I should practically give my book away (i.e. $0.99) in order to get sales. Btw, it hasn’t worked. My sales are still practically nil because I can’t afford advertising/promotion. I’m stuck with just using Twitter, my blog, my website, and FB (which I only post occasional sample chapters from my website) because I can’t afford FB advertising either. I think, though, that the current price is $2.99.
Reblogged on thekingskidchronicles.wordpress.com
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Reblogged this on Author S. L. Danielson and commented:
Definitely posting this! So sad how our craft has been cheapened so fast 😦
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Thank you for reblogging.
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You’re welcome!
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Reblogged this on Bridgitte Lesley and commented:
Definitely a must read! Thank you for posting this.
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It was my pleasure to pass along Dakota Willink’s post. Thanks for sharing.
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Reblogged this on Rebecca Bryn and commented:
Well said. I can identify with everything you mention. My income has dropped by 90% over the last three years despite having More books published. There is no way I can make a living from writing now. Amazom, readers, and authors please take note.
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Thanks. 🙂
It is true that knowledge is power. This is why I wanted to give Dakota Willink’s post more readers.
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Reblogged this on Indie Lifer and commented:
Well said.
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Thanks for reblogging.
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Thanks for saying what needs to be said. I agree with the author whole-heartedly – don’t cheapen your work. Maybe if we enough of us put our foots down and stop going along with this nonsense, things will change. I, for one, am out of KU and will not put any future books in the program. Why do I need it? So I can offer freebies that then are turned around and sold on pirate sites or God forbid, used as guidelines for ghostwriters to make crap books for the scammers? No, thanks. I know that Amazon is the biggest book retailer, probably in the world but I am going to other retailers now as well, I will not be exclusive to a company that has no interest in protecting it’s partners.
I am thankful that Amazon exists and has given us this venue to publish and offer our work, but they have gotten pretty cocky I think. And perhaps think they are too big to fail. But then, life is full of surprises.
Annie
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Thanks for the great comment.
I’m thankful to Dakota Willink for allowing me to share. It has been an eye-opener for readers and writers both.
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Yet another reason to put your books in all retailers rather than just Amazon. I feel as if I am the only author left whose books are not exclusively with Amazon but at least I have other sales outlets. Amazon will never fix anything witha human that they can bodge witha bot. The only way they will clean up Ku is if authors vote with their feet. But more and more authors are going all in with Amazon.
I wish there wasa solution.
Cheers
MTM
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I also wish my phone would put the gaps between words automatically! 🤣🤣🤣
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No problem. You are correct. Unfortunately, I didn’t know any of this until I read what Dakota Willink wrote. What’s happening to valid authors on Amazon appears to be close to literary slave labor .
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Yep it is but still they flock to Amazon and sign up there exclusively and never even think about going anywhere else. Talk about Stockholm syndrome. Sigh.
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Pingback: Seriously flawed standards – By Floridaborne – Writer's Treasure Chest
Yet one more reason to despise the juggernaut that is Amazon. I’m with Dakota in reconsidering all the effort I put into novel writing.
I wish I could see a solution.
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It seems to me that if enough readers become enraged, it might make Amazon take a second look. Maybe.
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I can definitely see why this was re-posted and why you would get a lot of comments on it. 23.02.2019, 11:19, “Two on a Rant” <comment-reply@wordpress.com>:floridaborne posted: “Now, on a serious note. I happened upon a writer on Twitter and Facebook: Dakota Willink Her Twitter introduction: “Amazon Intâl Bestselling Romance Author | Survived my 1st publishing with coffee & wine | Music Lover | Star Wars Geek Since Birth”
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I found this article strangely fascinating, since I am always interested in scams of all kinds–don’t want to accidentally step in one. Do all authors have to go thru Amazon? I am understanding the firm name. My neighbor self published a book a few years back. He has a ton of boxes of them in his garage! He gave me an autographed copy, but eventually I traded it in at a used bookstore!
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Amazon makes it easy and is the largest retailer of books. However, there are other venues a person can go through if s/he knows how to do it.
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Great post. I have struggled so much about walking away after 15 books. Last year was the first time in eight years I took a loss. I am out numbered, out advertised, and scammed from pursuing what I enjoy most…writing. But writing is work too. Making 35 cents a book for months of writing, editing, formatting and release is worth more than pennies. I am at a crossroads and it saddens me. The current state of affairs has dampened my enthusiasm.
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Authors are only asking for fairness. Readers are reporting that they’ve wondered why the books they’ver purchased are substandard. Most of us had no idea this was happening. Now that we do, there are choices for publishing other than mazon.
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